Honda Steps in as Major Sponsor for American Flat Track Racing

Honda has announced a partnership with American Flat Track racing, naming the new Talon as the official sport side-by-side of the race series.

Honda has been building dirt bikes involved in flat track racing for decades, so it seems only fitting that the brand would step in to sponsor the series. At all of the AFT’s events, the Talon will serve as the trackside support vehicle and help with track preparation.

ALSO SEE: 2019 Honda Talon Review

“We are delighted to be partnering with Honda in the American Flat Track series,” said Michael Lock, CEO of American Flat Track. “Honda’s prowess in engineering is unparalleled and their passion for racing over the last 60 years has delivered an incredible number of victories and created countless memories. We are looking forward to developing the relationship further and are excited to host and showcase the very impressive Talon at AFT race events across the country.”

Rides in the Talon will be offered at each race as well with Al Lamb behind the wheel. Lamb is the owner of Al Lamb’s Dallas Honda and holder of the world record for fastest sit-on motorcycle at the Bonneville salt flats, hitting 262.471 mph.

You can watch our video review of the Honda Talon below.