Bombardier Recreational Products (BRP), the brand behind Can-Am, Ski-Doo and Sea-Doo, is getting into an entirely new way of entertaining people: combing go-karting with virtual reality.
The company has opened its very first “direct consumer experience” in Linz, Austria called the Rotax MAX Dome. Why Linz? That is where Rotax engine’s R&D and manufacturing facilities are located.
The MAX dome is an indoor e-karting racing arena that packs a race track, arcade and viewing area into 3,600 square meters. The real party trick is a 50-meter long tunnel that packs interactive features that will allow racers to get advantages based on where they are driving on the track. Position sensors are in each car, allowing other to follow along with the race on video screens.
BRP made sure to make the experience safe as well, with shock absorbers on both the track and on the cars. The karts are all electric and can also be remotely controlled if needed.
If the MAX dome is successful in Austria, BRP plans to spread similar experience centers out across the globe.