Ford has released more information on the upcoming launch of the Bronco, and yet another set of teaser is showing us what the final product will look like.
The official unveil of the vehicle will take place on July 13 at 8:00 p.m. EDT across Disney network channels National Geographic, ESPN and ABC. Of course we’ll also be covering it right here at TFL, so make sure to come back to the website next Monday.
Ford has released some other info about the Bronco buying experience, including new off-road driving schools that are included in the purchase price of the vehicle, provided that owners get to the schools themselves. The Broncos will also be provided by Ford so owners don’t have to use their own vehicles. Ford has offered similar programs in the past for its performance vehicles, offering customers the chance to test the limits of their vehicles in a safe and professional environment.
Four locations will open for the Bronco experience at first with more planned across North America.
The Bronco is looking to compete with the Jeep Wrangler primarily, and we can see from the teaser photo that Ford mimicked the Wrangler’s body styles closely with the two- and four-door Bronco. The smaller Bronco Sport will look to compete with the Jeep Cherokee and Compass.
Ford is taking the Bronco racing as well, securing the new SUV as the official vehicle of King of the Hammers and SCORE off-road racing. Bronco is not foreign to the deserts of Baja and was one of the first vehicles to race in the Baja 1000.
When it launches, the Jeep Wrangler will finally have some direct competition, and we can’t wait to see exactly how the Bronco and the Wrangler stack up.